There are thousands of artists that have decided to sell jewelry online in the last few years. The Internet has become the world’s largest marketplace and modern artisans are trying to take advantage of this fact. Even though there are different ways in which you can start selling jewelry online, most people are thinking about starting their own website. A solution like this gives you all the liberty you want in terms of prices, delivery offers etc. It is up to you to customize the web store in any way you want. But, even the most attractive website focused on jewelry sales, can be unsuccessful if there is no one to see the products. In other words, you cannot expect online success in the jewelry business if there is no traffic on your website. Without visitors, you can’t expect sales either. Here’s what you should do:

  1. Offline tactics

Although we are talking about selling jewelry online, the web traffic you have can be improved with the help of some offline tactics too. For starters, you can wear the jewelry you are selling. This is a nice way to promote it for free. Next, it is highly recommended to create business cards and hand them out to people when you are out of your home. Finally, you can expect positive effects in case you are promoting your online business on offline events like art festivals, craft shows, artisan markets etc.

  1. Use social media marketing

Social media networks are very important for driving web traffic. Organic traffic remains to be number one source of traffic, but social media are very important too. Besides creating profiles on popular social media networks, you should also be active on these networks. There is also an opportunity for paid social media marketing in the form of PPC campaigns.

  1. Content Optimization

In order to make your website more visible, you should think about the requirements of popular search engines like Google and Bing. Use the right keywords in the right places. Share valuable content through your blog section.

  1. Image Optimization

Finally, as you are probably aware, using high-definition images is a must for jewelry business today. But, besides the use of HD imagery, you also have to provide an optimized description, URLs, and tags for every image you share online.

Follow these tips to improve your online jewelry store’s web traffic.

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